Linoleum floors, a decade-old television, and coarse sheets on an overly firm bed await you in this heavily disinfected Shangri-La! You can’t put a price on true luxury, but insurance companies have tried. In the case of this hospital room an overnight stay costs  $12,000.

Actually, it’s not a real hospital room. It’s a set we built and filled with actors to treat it like the opulent villa you’d expect for a price tag like that. Why? Because by now most of us have become completely numb to the exorbitant costs of healthcare. We wanted our stunt to remind everyone just how little you get in return for the thousands you spend on your care.

You should get what you pay for, but the health insurance industry isn’t designed for that. That’s why we’re banding together to build a new model for healthcare–one that eliminates the middleman. We hope you’ll join us as we work to take back control over our health.